Turn your name into a business name
The first impression that customers will have of your business is its name - so choose wisely!
For Sole Proprietorships, the proprietor usually turns his or her personal name into the company name, e.g. “Iris Smith”.
Regulations for registered traders
If you have to enter your Sole Proprietorship in the commercial register (Handelsregister), you can choose any suitable company name you want, but it must include the suffix "eingetragene Kauffrau" or "eingetragener Kaufmann" (or the abbreviations e. K., e. Kfr., e. Kfm.).
Sole Proprietorships not listed in the Handelsregister must not add the suffix.
firma.de tip: Add a meaningful business designation
In addition to a company name, sole proprietors are allowed to choose a business or sector designation, e. g. “digital technics” for Marco Mayer Web Solutions e. K. The business designation is meant to have a promotional and decorative effect.
However, the designation must not be confused with the company name that you use to represent your Sole Proprietorship in official business dealings.
When you choose a suitable business designation, please note that it must not evoke deceptive associations about your company’s size, capabilities and services. For example, a solo painter and decorator cannot choose “global painting services” as the business designation is misleading.
We've got a whole article about naming Einzelunternehmen here!