Magazine

firma.de’s Magazine brings you entrepreneurship in Germany in English. The content falls outside of our regular purview but we thought would be valuable to the international folk who are working hard to be business people in Germany. What else can I learn? We also have master lists for each section of the blog. We hope …

Silicon Allee wants to be your BFF! Doing business in Germany isn’t easy. Entrepreneurs need all the help they can get especially in the early stages. Increasingly in Germany, founders are struggling to found financing in the ideation stage and have no chance of progressing beyond that. That’s why Silicon Allee’s recent announcement of the …

firma.de is a proud partner of the Women Startup Competition (WSC) and female entrepreneurship at large! We were heartened to see so many high-quality applicants from a diverse range of industries entering the Berlin leg of the competition. It was also great to discover so many female-led startups driven by technology-enabled innovation. Having more women …

Thanks to our partnership with DIHK, we’ve gone global! Together with multiple German Chambers of Commerce Abroad (AHKs) – those diplomatic beacons of German enterprise – we’ve created a fast lane for international companies to start doing business in Germany. What are German Chambers of Commerce Abroad (AHKs)? The network of AHKs – which consists …

Vouchers are certainly nothing new and have been a staple of marketing for quite some time for good reason! The success of vouchers as a business growth strategy is undeniable. It is widely regarded that the very first coupon (at least in the USA) was issued in the late 1800s for one free glass of …

At an event we held at our favourite co-working space, Factory, a member of the audience asked: “When should I incorporate my startup in Germany”?  This sparked a debate about incorporating a startup in Germany pre- vs post-funding, the essence of which we distilled in this article for you. Like most things in life, context …